【Coming soon】Menbei (Mentaiko cracker) – Shiitake mushroom & Kabosu citrus flavour


Menbei is a special type of “senbei” – or Japanese cracker made potato dough – infused with the seafood essence of Mentaiko, which is fresh roe marinated in salt and chili peppers.

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Crunchy, Tasty and unstoppable!

“Menbei”, the super star of gift from Fukuoka in Kyushu Island of Japan!

Without losing the unique flavor of spiced cod roe, the umami (*) of seafood like squids and octopuses is concentrated in the potato cracker.
Moderate to lightly spicy flavor and crunchy sensation are just so addictive!

Great with beer or
Children’s snack! or
Simply eating it or
Tea time partner or
Crush them and sprinkle over salad or
Crush and sprinkle over yogurt /breakfast cereals

This is absolutely popular snacks from Fukuoka that a whole family can enjoy and taste of Japan at your home in Australia and New Zealand.

* UMAMI  in Japanese translates to “pleasant savory taste” and has been described as brothy or meaty. You can taste Umami in foods that contain a high level of the amino acid glutamate, like seaweed, Miso, bonito flake or uniquely known Japanese foods.

Who makes Menbei

Menbei made by Yamaguchi Aburaya Fukutaro, an all-around food manufacturer with over 100 years of history in Fukuoka region in Kyushu Island of Japan. The company offer tasty and safe Japanese food items including Menbei. The company is made of pure craftsmanship that is absolutely Japanese and devotes themselves every single day to hear from customers comments.

As the company name suggests in Japanese “Aburaya”, an oil merchant, so they offer extensive range of food items for domestic use as well as professional use, underpinning the food industry of Fukuoka where is known as the gastronomy capital of Japan.

Sakura TV Shop is proud to market Menbei in New Zealand and Australia.

All Menbeis we market are made by
Yamaguchi Aburaya Fukutaro Company Limited,
1-1-1 Gojikkawa, Minami-ku, Fukuoka,
Fukuoka Prefecture 815-8550

The secret of good taste

  1. Menbei use cod roe caught during the cold winter months of December to January, the peak of the pollock fishing season. Mixed with own seasonings based on chili peppers and make several kinds of seasoning liquid according to the fish roe. For Menbei, it uses Mentaiko (spicy cod roe) which is specially manufactured to go with Menbei.
  2. Ingredients for a deep taste, the main ingredient of starch in rice crackers is sourced from Hokkaido, northern Island of Japan. Then they add squid, octopus and Mentaiko to create a deep-flavored rice cracker called “Menbei”, which is full of the flavor of seafood.

Each packet contains two crackers of Menbei.

Product bullet points

  • Menbei is a spiced (mild to moderate) cracker snack made of potato with the flavor of Japanese popular fish cod roe “mentaiko”.
  • Menbei as a healthy snacks because it contains rich protein and minerals of fish.
  • Menbei is new in the crunchy food texture. Potato crackers are crunchier than rice cracker.
  • Menbei contains spicy pollock cavier so you can enjoy hot spicy flavor (mild to moderate) as well.
  • Menbei has been sold in USD 40 million or more, now it’s exported to North America and Asian countries and expanding.
  • Menbei, potato used in Menbei is made of 100% Hokkaido potato. Cod fish is caught in northern Pacific Ocean.
  • Menbei is certified in HACCP.
  • Menbei in various ways to enjoy, such as gift, side menu in bar, restaurant, adding in salad, pizza, yoghurt, etc
  • Menbei can be stored in normal temperature, the weight is light, good for gift and low cost in sending.
  • Menbei can be called sea food snack (“oiled snack” in the classification in Japan)

MENBEI Ingredient and nutrition information

Ingredient : Starch, squid, octopus, vegetable oil, fish extract, sugar, dried bonito shavings, cod roe, red chili, mirin (sweet sake), fermented condiment, soy sauce, salt, dextrin, processed starch, sweetener (sorbit), amino acid, emulsifier (wheat, milk, squid, soybean are contained)

Nutrition fact (per 100g) : Energy 445kcal, total fat 14.6g (saturated fatty acid 2.69g), trans fatty acid 0.0g, cholesterol 140mg, sodium 720mg, carbohydrate 69.9g (dietary fiber 1g, total carbohydrate 3.8g), protein 8.5g, vitamin D 0mcg, calcium 10mg, iron 0.7mg, potassium 114mg, sodium chloride equivalent 1.8g

Each packet contains two crackers of Menbei.

Shelf life : 180 days after production, Menbei can be stored, transported in the normal temperature (5-35℃)

1 x pack  (two crackers)    $7 each

$100 or more = Free postage within New Zealand
$150 or more = Free postage within Australia